More Private-Pay Families. Fewer Shared Leads.
Most agencies pay good money for an enquiry five competitors already bought. As a home care marketing agency, we run Google and social campaigns aimed at families paying for care themselves, in one postcode area, kept for you alone.
Copy That Won’t Cause You an Inspection Problem
One Provider per Postcode Area. Never Resold
Aimed at Self-Funders, Not Council Placements
Built to Reach Families Paying for Care Themselves
Registered UK providers, in front of local families already searching.
Trusted By
How We Fill Your Rota in Three Steps
Private-paying families ringing your office instead of the agency down the road.
Show Up When Families Are Actually Searching
Top of Google for the searches that matter locally: "private home care near me", "live-in carer" and your town. Intent does not get warmer than that.
Send Them Somewhere Built to Convert
Not your homepage. One page: your CQC rating, your carers, your area, and one obvious way to get in touch.
Reach the Son or Daughter Making the Decision
Care is usually arranged by adult children, months before anyone picks up the phone. We reach them early, so you are the name they already trust.
Families Ring Several Agencies. The First to Reply Usually Wins
Nobody arranging care for a parent contacts one provider and waits. They contact four in an afternoon, and the placement tends to go to whoever came back first, not whoever cares best.
Average manual reply time
Reported time to respond to a new home care enquiry when it is handled by hand, between rota calls and assessments.
When families actually ring
Evenings, weekends and the days after a hospital discharge. A meaningful share of those calls go unanswered.
Agencies contacted at once
Families work down a list. Your CQC rating and your carers are compared later, if you are still in the running.
More Ad Spend Does Not Fix a Slow Reply
So we do not sell you more of it. Our AI Engineering side answers the enquiry the moment it lands, works out whether it is a fit before anyone picks up the phone, and puts a written summary in front of your care coordinator. Your team still makes the call. They just make it first, and with the details already in hand.
We will time how long your current enquiries actually take to get answered, out of hours included, and show you what closing that gap is worth against your average package value.
* Response-time and enquiry-volume figures above are sector benchmarks reported across UK home care providers, not measurements of your business. Yours may already be faster.
See Your Own Ads Before You Spend a Penny
Put in your agency name and your town. This is roughly what families would see.
Sandbox Controls
Private Home Care In Leeds | Supreme Care UK | Hourly & Specialist Care
CQC-registered carers in Leeds. Help with washing, meals, medication and company, on a rota that fits around your family.
Why This Copy Works
No jargon, no superlatives, no “bespoke solutions”. Just CQC registration, the town name (Leeds) for local trust, and callouts that quietly send council-rate enquiries elsewhere.
Why Providers Choose a Home Care Marketing Agency Over a Generalist
A home care marketing agency knows CQC rules, council-funded enquiries and how families actually choose. Most agencies run your care ads the same way they run a handbag shop. It shows. See the same paid media approach applied across other sectors, or read our client case studies.
OnDigi Solutions
Traditional Digital Agencies
What a Private-Pay Pipeline Is Actually Worth
One private client is worth £18k to £65k a year. Move the sliders and see what that adds up to.
Your Numbers
Daily living, washing, medication. Steady local volume.
UK benchmark: a qualified private-care call costs £35 to £55. A general website page converts 1 to 3%. A page built for one job does considerably better, and that gap is most of the maths above.
Monthly Leads
At ~£38 per Lead
Clients Added
At a 8% Close Rate
Projected ROAS
Multiple of Campaign Spend
Cost Per Client
What Each Win Costs
* Illustrative estimates based on the inputs you choose, not a projection or guarantee. Real results depend on your market, your competition and how fast you answer the phone.
Twelve Months, Compounding
Revenue Built Up Against What You Spent to Get It
On These Numbers
That is £509,860 of private contract pipeline in a year.
What We Put in Writing, Before You Take Our Word for Anything
Exclusive Territory, Written Into the Contract
Take us on for your postcode radius and no competing provider gets campaigns inside it. Your enquiries are never resold.
per territory
One providerYou Own Every Account We Build
Ad accounts, pages, creative and tracking sit under your business from day one. Leave whenever you like and take the lot.
yours to keep
100%Written for a Regulated Sector
Checked against CQC and ASA rules before launch. Your marketing should never turn into an inspection finding.
checked before launch
CQC + ASA* These are contract terms, not performance promises. Results depend on your location, competition and sales process.
Run This Check on Your Current Marketing
Are “jobs”, “careers” and “council funded” excluded from your ad keywords?
Without them as negatives you pay for carers looking for work and families the council is already placing.
Do you track booked consultations, or just form submissions?
A form fill is not a client. If the two are counted the same, the platform optimises for the cheaper one.
Can you see which phone calls came from which ad?
Most home care enquiries arrive by phone. Untracked calls make the best-performing campaigns look like the worst.
Is your Facebook and Instagram spend aimed at recruitment and staying visible, or at closing client sales directly?
Worth checking rather than fixing. In home care, Meta tends to earn its budget on carer recruitment and staying front of mind with adult children months before they enquire. Expecting it to close a care package on last click usually flatters Google and undersells Meta.
No answer here is a verdict on your agency. They are the four things we look at first on any account, and you can check all of them yourself.
Frequently Asked Questions
Domiciliary and live-in care. That is the whole list of what we do.
See What a Private-Pay Pipeline Would Look Like in Your Area
We will check whether your postcode area is still open, review how you advertise today, and show you exactly what we would run. No cost, no obligation.
Every ad, funnel and landing page we build follows CQC and ASA guidance on transparent pricing, honest descriptions of care, and how social care can be advertised in the UK.