Marketing That Learns From What Happens After the Lead.
Most marketing stops when someone becomes a lead. We connect what happens next back to your campaigns, so your marketing can learn which enquiries are actually worth generating.
Built specifically for UK home-care providers.
Every Enquiry Answered, Qualified and Attributed
Optimised Toward Self-Funding Families, Not Council Placements
Copy That Won’t Cause You an Inspection Problem
Every Enquiry Tells the Campaign Something
Registered UK providers, in front of local families already searching.
Trusted By
A Lead Isn’t the KPI. A Qualified Family Enquiry Is
Google can tell you which keyword generated a lead. It cannot tell you whether that enquiry turned into a genuinely valuable care conversation. That part shows up later: in the phone call, in the enquiry details, in whether the person could actually be placed. Most campaigns never get told.
What the Ad Platform Can See
Everything up to the moment somebody gets in touch.
What It Can’t See On Its Own
Everything that decides whether the enquiry was worth paying for.
Optimise for the left-hand column and you get more leads. Optimise for the right-hand column and you get smarter about the leads that matter. Connecting the two is the whole job.
The Difference Is What the Marketing Learns From
Both approaches run adverts. One stops counting at the lead; the other keeps going until it knows what the enquiry turned out to be, then spends the next month differently. As a home care marketing agency we also know CQC rules, council-funded enquiries and how families actually choose. See the same paid media approach applied across other sectors, or read our client case studies.
OnDigi Solutions
Traditional Marketing
Your Marketing Should Learn From What Happens After the Enquiry
Eight stages, and the last one runs back into the first. Most agencies build the top row and stop. The bottom row is the part that makes next month’s advertising cheaper than this month’s.
Ad
A local family searching for care sees your advert, not a directory’s.
Enquiry
They land on a page built for one job and get in touch.
Call or Form
Most arrive by phone. The conversation is the data nobody captures.
AI Qualification
Answered and assessed against your care types, funding and postcode.
Everything below this line is what most campaigns never get told.
Qualified Enquiry
A structured summary your coordinator can act on, not a raw inbox thread.
Attribution
That outcome is tied back to the keyword, advert and page that produced it.
Campaign Optimisation
Budget, keywords and negatives move toward what produced real enquiries.
Better Marketing
The next month’s enquiries start from what last month actually taught us.
Stage 08 Runs Back Into Stage 01
What the qualification found feeds the keywords, the negatives, the audiences and the landing page copy. Continuously, as enquiries come in. Not as a slide in a quarterly review. Your team still signs off the changes; the system just gets the evidence in front of them far sooner.
Your Best Marketing Data Might Be Hiding in Your Phone Calls
Most home care enquiries arrive by phone. That conversation already contains the answer to the only question that matters: was this worth paying for? In most agencies it is never connected back to the campaign that produced it.
What AI-Assisted Call Analysis Picks Up
AI-assisted analysis, reviewed by a person. Nothing changes how your budget is spent on the strength of a transcript alone.
Joined Back Up
One unbroken line from the search someone typed to what the enquiry turned out to be. That line is what lets the campaign bid differently next week.
Families Ring Several Agencies. The First to Reply Usually Wins
Nobody arranging care for a parent contacts one provider and waits. They contact four in an afternoon, and the placement tends to go to whoever came back first, not whoever cares best. Replying fast wins the client, and it is also the moment the conversation that teaches your campaigns anything actually takes place.
Average manual reply time
Reported time to respond to a new home care enquiry when it is handled by hand, between rota calls and assessments.
When families actually ring
Evenings, weekends and the days after a hospital discharge. A meaningful share of those calls go unanswered.
Agencies contacted at once
Families work down a list. Your CQC rating and your carers are compared later, if you are still in the running.
More Ad Spend Does Not Fix a Slow Reply
So we do not sell you more of it. Our AI Engineering side answers the enquiry the moment it lands, works out whether it is a fit before anyone picks up the phone, and puts a written summary in front of your care coordinator. Your team still makes the call. They just make it first, and with the details already in hand.
That summary is not only for your coordinator. It is the record of what the enquiry actually was, and it goes back to the keyword and advert that produced it, which is how a faster reply ends up making the advertising cheaper as well as the rota fuller.
We will time how long your current enquiries actually take to get answered, out of hours included, and show you what closing that gap is worth against your average package value.
* Response-time and enquiry-volume figures above are sector benchmarks reported across UK home care providers, not measurements of your business. Yours may already be faster.
How Private-Pay Enquiries Actually Get Generated
Three acquisition channels, each one steered by what the qualification step learned last week. Better targeting, better optimisation, better-qualified enquiries. And self-funding families ringing your office instead of the agency down the road.
Show Up When Families Are Actually Searching
High-intent local searches: "private home care near me", "live-in carer" and your town. The qualification data tells us which of those searches produce real care conversations, and which quietly waste budget.
Send Them Somewhere Built to Convert
Not your homepage. One page: your CQC rating, your carers, your area, and one obvious way to get in touch. What the enquiries turn out to be decides what we test on it next.
Reach the Son or Daughter Making the Decision
Care is usually arranged by adult children, months before anyone rings. We reach them early, and the audiences narrow as the calls show us which ones were self-funding.
Your Territory Stays Yours
One provider per territory, written into the contract. Your enquiries are not shared with competing providers, and no competing provider gets campaigns inside your postcode radius while you are with us.
It is a term of the arrangement rather than the reason to hire us. The feedback loop is that. But it does matter here: everything the system learns in your area compounds for one provider instead of being split across five who bought the same enquiry.
See Your Own Ads Before You Spend a Penny
Put in your agency name and your town. This is roughly what families would see.
Sandbox Controls
Private Home Care In Leeds | Supreme Care UK | Hourly & Specialist Care
CQC-registered carers in Leeds. Help with washing, meals, medication and company, on a rota that fits around your family.
Why This Copy Works
No jargon, no superlatives, no “bespoke solutions”. Just CQC registration, the town name (Leeds) for local trust, and callouts that quietly send council-rate enquiries elsewhere.
What a Qualified Private-Pay Enquiry Is Actually Worth
Spend buys enquiries. Qualification decides how many of them were worth having. One private client is worth £18k to £65k a year. Move the sliders and see what the difference between those two numbers is really costing you.
Your Numbers
Daily living, washing, medication. Steady local volume.
UK benchmark: a qualified private-care call costs £35 to £55. A general website page converts 1 to 3%. A page built for one job does considerably better. The slider above is the honest part of this model: it is the share of enquiries that were worth having, and moving it is what knowing your enquiry outcomes actually buys you.
Monthly Enquiries
At ~£38 per Enquiry
Clients Added
From 8% of Enquiries
Projected ROAS
Multiple of Campaign Spend
Cost Per Client
What Each Win Costs
* Illustrative estimates based on the inputs you choose, not a projection or guarantee. Real results depend on your market, your competition and how fast you answer the phone.
Twelve Months, Compounding
Revenue Built Up Against What You Spent to Get It
On These Numbers
That is £509,860 of private contract pipeline in a year.
What We Put in Writing, Before You Take Our Word for Anything
Exclusive Territory, Written Into the Contract
Take us on for your postcode radius and no competing provider gets campaigns inside it. Your enquiries are never resold.
per territory
One providerYou Own Every Account We Build
Ad accounts, pages, creative and tracking sit under your business from day one. Leave whenever you like and take the lot.
yours to keep
100%Written for a Regulated Sector
Checked against CQC and ASA rules before launch. Your marketing should never turn into an inspection finding.
checked before launch
CQC + ASA* These are contract terms, not performance promises. Results depend on your location, competition and sales process.
Run This Check on Your Current Marketing
Are “jobs”, “careers” and “council funded” excluded from your ad keywords?
Without them as negatives you pay for carers looking for work and families the council is already placing.
Do you track booked consultations, or just form submissions?
A form fill is not a client. If the two are counted the same, the platform optimises for the cheaper one.
Can you see which phone calls came from which ad?
Most home care enquiries arrive by phone. Untracked calls make the best-performing campaigns look like the worst.
Is your Facebook and Instagram spend aimed at recruitment and staying visible, or at closing client sales directly?
Worth checking rather than fixing. In home care, Meta tends to earn its budget on carer recruitment and staying front of mind with adult children months before they enquire. Expecting it to close a care package on last click usually flatters Google and undersells Meta.
No answer here is a verdict on your agency. They are the four things we look at first on any account, and you can check all of them yourself.
Frequently Asked Questions
Domiciliary and live-in care. That is the whole list of what we do.
See How Your Marketing Could Learn From Every Enquiry
We will look at how you advertise today, where the enquiry data stops, and what a private-pay pipeline would look like in your area once the two are joined up. We will also check whether your postcode area is still open. No cost, no obligation.
Every ad, funnel and landing page we build follows CQC and ASA guidance on transparent pricing, honest descriptions of care, and how social care can be advertised in the UK.