More private-pay families. Fewer shared leads.
Most agencies end up paying for the same enquiry as five competitors, or filling the rota with council-rate hours that barely wash their face. We run Google and social campaigns aimed at families arranging and paying for care themselves, in one postcode area, kept for you alone.
Copy that won't cause you an inspection problem
Every ad and landing page is checked against CQC guidance and ASA rules before it goes anywhere near a live campaign.
One provider per postcode area
Take us on for your radius and we will not run campaigns for a competing agency inside it. The same enquiry never gets sold to five of you.
Aimed at self-funders, not council placements
We filter out local-authority and council-rate searches, so the phone rings with families who are choosing and paying for care themselves.
Built to reach families paying for care themselves
We connect registered UK care providers directly with self-funding local families searching for premium, dedicated care.
How we fill your rota in three steps
How we get a steady, predictable flow of private-paying families ringing your office instead of the agency down the road.
Show up when families are actually searching
We position your care brand in the absolute top sponsored spots of Google Search when local families look up highly localized queries like "downtown private home care near me", "hourly dementia support [City]" or "24/7 live-in nurse packages".
Send them somewhere built to convert
Rather than dropping them on your main website, we send families to a single dedicated page: your local credentials, your CQC rating, your staff, and one obvious way to get in touch.
Reach the son or daughter making the decision
Most care decisions are made by adult children aged 45 to 65, often months before they ring anyone. We run Facebook and Instagram campaigns aimed at them, offering a genuinely useful guide to choosing home care so you are the name they already know.
Why Home Care Providers Reject Generalist Agencies
General marketing agencies treat a home care franchise the same as an e-commerce handbag shop. Here is why specialized care targeting wins.
OnDigi Solutions excellence
Traditional digital agencies
What we put in writing, before you have to take our word for anything
Exclusive territory, written into the contract
Once we take you on in a postcode radius, we will not run campaigns for a competing provider inside it. No shared enquiries, no selling the same family to five agencies.
per territory
One providerYou own every account we build
Ad accounts, landing pages, creative and tracking are set up under your business from day one. If we part ways, all of it stays with you.
yours to keep
100%Written for a regulated sector
Every ad and landing page is checked against CQC guidance and ASA rules before it goes live, so your marketing never becomes an inspection problem.
checked before launch
CQC + ASA* Case studies reflect results reported by individual clients and are not typical or guaranteed. Past performance does not predict future results for any care agency, as outcomes depend on location, competition, and internal sales process.
Frequently asked care-ads questions
We focus strictly on the domiciliary and live-in sector. Find swift answers to operational and campaign management details here.
All copy outlines, lead funnels, and demographic profiles engineered by OnDigi Solutions adhere strictly to the guidelines issued by the Care Quality Commission (CQC) in the United Kingdom relative to transparent pricing, patient treatment descriptions, and ethical representation of social care capabilities.
Calculate the Value of Your Active Private Pay Pipeline
Private-paying home care clients are worth over £18,000 to £65,000 in average package value. Slide variables based on actual UK care metrics to project your returns.
Configure pipeline variables
Support with daily living, washing, and medication. Highly scalable local volume.
UK Industry Benchmark: Qualified Google search queries for private home care average £35–£55 cost per call. Standard non-CRO pages close at 1-3%; our specialized landing pages regularly convert traffic at 12-18% form-to-client closing capabilities.
Monthly Leads
At ~£38/lead avg
Clients Added
At 10% sales close
Projected ROAS
Multiple of campaign spend
Cost Per Winner
Average CAC Won
* Figures are illustrative estimates based on the inputs you select, not a projection or guarantee of results. Actual leads, close rates, and revenue depend on your local market, competition, and sales process.
Annual private revenue ramp curve
12-month compound value vs cumulative ad budget
Campaign ROI valuation
Generate an additional £869,500 in private contract pipeline revenue.
Preview Your Custom High-Intent Search & Social Ads
Type your care agency name and UK operational target area below. See in real-time how we target and capture private-paying inquiries across major channels.
Live Preview Sandbox Controls
#1 Domiciliary Care In Leeds | Supreme Care UK | Hourly & Specialist Care
CQC-registered, reliable care in the comfort of your home. Flexible support with daily living, meals, and companionship in Leeds. Secure your peace of mind.
Why This Copywriter Framework Generates 15%+ Closing Metrics:
Notice that we don't focus on raw numbers or technical parameters in consumer-facing ad text. Instead, we call out CQC ethics, specify the target UK town (Leeds) to maximize local trust, establish family peace of mind, and provide interactive callouts that filter out municipal/socially funded leads, focusing strictly on high-LTV private pay packages.