Paid acquisition for B2B SaaS

Get More Paying Customers For Your SaaS. Waste Less on Ads Doing It

Most SaaS teams dump the budget into Google and hope, or hire five freelancers who've never opened the product. We run the channels that earn their place, and measure what your CFO cares about: paying customers.

Trusted by 80+ SaaS founders and growth teams

A SaaS growth team reviewing a paid acquisition dashboard
Attribution That Doesn't Lie

Every Paying Customer, Traced To Its Source

Full-funnel tracking from first click through to Stripe revenue.

Trusted By

  • Hilton
  • Opkey
  • AjnaLens
  • OJAS
  • Al Razi Medical
  • Hospitality Chain
  • Genesis

Before & After

Most SaaS founders find us after a board meeting where "what's our CAC actually doing" got a very long silence for an answer. Here's what tends to change once someone runs the paid engine on purpose.

Before OnDigi

Budget & Guesswork
  • Ad spend scattered across five platforms with nobody owning the results on any of them.
  • Trials sign up, wander into onboarding, and vanish before touching a card.
  • Nobody can tell the board which channel actually produces a paying seat.
  • CAC creeping up every quarter while nobody wants to say it out loud.
"We're spending money, we just don't know on what exactly."

Not a feeling: a fact. Most SaaS teams can't see where 80% of their pipeline actually came from.

After OnDigi

The Revenue Engine
  • One coordinated media team running Search, Meta, LinkedIn, and wherever your buyers actually are.
  • Retargeting and lifecycle campaigns that nudge trials toward "add payment method," not just existing.
  • Full-funnel attribution down to the exact ad that produced a paying customer.
  • CAC trending down, LTV:CAC trending up, and a dashboard that finally answers "did that spend work?"
"Marketing spend that pays rent, not just impressions."

Every Paid Channel That Moves ARR

No jargon, no vanity dashboards. Just the channels that get qualified buyers into your funnel and keep them there long enough to pay you. The same performance marketing discipline we run for every vertical, pointed at recurring revenue.

Google Search & Performance Max

We catch the people already typing '[competitor] alternative' into Google at 11pm, mid-decision. Intent doesn't get much higher than that.

Meta & Instagram Demand Gen

Creative that stops the scroll of decision-makers who, mysteriously, still spend real time on Instagram between meetings.

LinkedIn Ads (B2B SaaS Specialist)

Yes, it's the expensive one. We know. Tight ABM targeting means every click actually has to earn its keep.

YouTube & Programmatic Display

Retarget site visitors and lookalikes wherever they're already watching things, instead of hoping they remember you.

TikTok & Emerging Platforms

For PLG and prosumer SaaS, where your buyers spend months scrolling before they ever start a free trial.

Landing Page & Funnel Optimization

A brilliant ad sending traffic to a slow signup form is just an expensive way of saying goodbye to a good lead.

Why Growth Teams Choose Our SaaS Marketing Agency

We're a SaaS marketing agency built for recurring-revenue software businesses. Search, social, attribution, and landing pages, engineered for lower CAC and higher ARR.

10+ Yrs
Experience
80+
SaaS Clients Scaled
15+
Verticals Served
96%
Client Retention

Six Pillars of Predictable SaaS Growth

Revenue-Driven Approach

We track trials that convert and seats that renew, not just surface-level clicks.

Platform-Agnostic Media Buying

We go where your buyers spend attention, not where our badges are.

Faster Iteration, Fewer Wasted Dollars

Underperforming creative gets cut fast before it eats into your runway.

Transparent Attribution Reporting

You'll know exactly which campaign brought in each paying customer.

Scales With Your Funnel

Seed stage or Series C, every dollar gets spent like it's coming out of our own budget.

Product-Led Growth Aware

We optimize for real buying signals and card entry, not just un-qualified trial signups.

Our Core Philosophy

"Your growth team and media buyer, minus the office small talk, and considerably harder to distract with a shiny new dashboard than your last agency was."

The 3-Step SaaS Growth Process

How we get your pipeline properly busy, while you get back to shipping the actual product.

01

Book A Free SaaS Growth Audit

A quick, no pressure look at your current channels, funnel, and CAC, and whether you need more qualified trials, better conversion, or you're simply tired of guessing.

02

Get Your Custom Multi-Channel Roadmap

We map out exactly what your funnel needs. Search, social, LinkedIn, retargeting, landing pages, all tailored to your category and how your buyers evaluate software.

03

We Launch And Scale, You Build Product

Once you give the go-ahead, we build, test, and optimize the whole engine while your team gets back to shipping features instead of chasing ad platforms.

Growth Team Reviewing Attribution Dashboards

Know Exactly Which Channel Pays Your Bills.

No more guessing whether "brand awareness" ever turned into pipeline. Our full-funnel tracking connects every ad, click, and trial to the revenue it eventually created, or didn't.

Real SaaS Growth Results

Anonymised, because NDAs exist, but the numbers themselves are real.

Trial-To-Paid Conversion
9%21%
Lifecycle & Retargeting Rebuild

Rebuilt onboarding retargeting flows and paywall-triggered ads to nudge active trials toward a card on file.

Cost Per Qualified Trial
£62£24
Multi-Channel Intent Targeting

Shifted spend away from broad awareness campaigns and into high-intent search and LinkedIn ABM targeting.

Paid-Channel MRR
£18k£74k/mo
Full-Funnel Attribution Rebuild

Connected ad spend directly to Stripe revenue data, so budget only ever went where paying customers actually came from.

*Note: Company names and details in our case studies are anonymised under confidentiality agreements (NDAs) to protect client privacy. All performance figures and growth metrics represent real, verified results.

Built For SaaS Companies Like Yours

Whatever you build, the fundamentals of a healthy paid funnel don't change much. Reach the right buyer, prove the value fast, and don't let a slow signup form quietly kill the deal.

Vertical SaaS
PLG / Freemium SaaS
Enterprise SaaS
Fintech & Payments SaaS
HR & People Ops Tech
MarTech & Sales Tech
Healthtech SaaS
DevTools & Infrastructure

Don't see your category on the list? That's fine, the fundamentals still apply. Tell us what you've built and we'll sort out the rest.

Questions SaaS Teams Ask Us First

The things founders and growth leads want settled before they hand anyone a media budget.

No. We work on rolling engagements and you can pause campaigns at any time. If the paid engine isn't earning its place in the budget, you shouldn't be locked into it for another six months to find that out.

Lead intake is GDPR and privacy-compliant end to end, with consent captured explicitly at the form. Campaigns integrate directly with your existing CRM and analytics stack, so customer data stays in systems you already own and control.

That's fine, the fundamentals still apply. A healthy paid funnel reaches the right buyer, proves the value fast, and doesn't lose the deal to a slow signup form. Tell us what you've built and we'll sort out the rest.

Full-funnel attribution connects every ad, click, and trial to the revenue it eventually created, tied back to your Stripe or CRM data. You'll see exactly which campaign brought in each paying customer instead of a 'brand awareness' line item nobody can defend at renewal.

As a SaaS marketing agency we run whichever channels your buyers actually use. That usually means Google Search and Performance Max, Meta and Instagram, LinkedIn ABM, YouTube and programmatic retargeting, and TikTok for PLG and prosumer products, plus the landing pages and funnels sitting behind them.

It starts with a free SaaS growth audit of your current channels, funnel, and CAC. From there we map a custom multi-channel roadmap, and once you give the go-ahead we launch, test, and optimize the whole engine while your team gets back to shipping features.

Still have a question about your own funnel? .

Not ready to book a call? Get the free 2026 SaaS Benchmark Report: just your email, nothing else.

Ready To Turn Ad Spend Into Paying Customers?

Get a free look at your channel mix, your funnel, and where your CAC is quietly leaking, plus exactly what to do about it.

Book a call and we'll go through your real ad accounts together. Can't make it? We'll send a free Growth Snapshot instead.

No long-term contracts. Pause anytime.
GDPR-compliant lead intake.
Revenue tracked back to source via direct Stripe integration.
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